Paul Wright
AppsFlyer, the global attribution company, is furthering its commitment to the Middle East, as it looks to support local marketers with the tools and data required to develop and execute effective mobile marketing campaigns. Having successfully raised US$210m from a Series D funding round in 2020, led by General Atlantic, with a late-stage extension from Salesforce Ventures, AppsFlyer is keen to grow its presence in the region, and capitalize on one of the most mature mobile markets.
“Our commitment to representing the marketer’s interests by providing accurate, unbiased attribution data has garnere
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