By Fran Owens, CCO at Kantar Insights Middle East, and board member of The Marketing Society Middle East.
The topic of sustainability tends to invoke a mixed response in the Middle East – from a view that it’s not meaningful to the region, to one that it is relevant to every living organism on this planet. While not a total lefty, I’m definitely on the side of the latter.
The sustainability conversation needs proper attention and focus. It needs to be front-and-centre for all forward-looking leaders sooner rather than later.
Interestingly, the Middle East from a government and public perspective, is leading the way on aspects of the sustainability agenda. And, from a business persp
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