By Gideon Spanier
The world’s biggest media buyer says TV is “as important as it’s ever been” for advertisers, despite the continued growth of the internet and social media during the coronavirus pandemic.
TV is “still the best place to reach people at scale and there’s nothing like it” because of its high levels of trust and brand safety.
That’s according to Christian Juhl, the global chief executive of Group M, the media-buying arm of WPP, which controls about $63bn (£47bn) in adspend for brands such as Google, Nike, Procter & Gamble and Unilever and has close to 35,000 staff.
Juhl, who stepped up from chief executive of Essence to his current role in Oct
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
