By Yves-Michel Gabay, managing director, Gamned MEA.
Covid-19 unexpectedly reshaped our daily lives. At a time when our mobility is limited, companies focus on digital to communicate, sell and entertain. While 2020 is coming to an end, what can we expect from 2021? What trends do we have to consider when planning our advertising strategies for next year? Here is my opinion in five major key points:
1. More transparency for brands.
60 per cent of Gen Z proudly claim they want to change the world and rethink their consumption through the prism of digital. They are sharing their opinion on social media, scanning products and analysing their composition, selling their clothes and used goods, and discov
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