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YouTube launches audio ads

Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts being cancelled.

by Omar Oakes

YouTube: half of its logged-in users listen to at least 10 minutes of music content per day

YouTube has launched an audio-only ad format for brands to place against music and podcasts.
In recognition of YouTube being used as a platform for ambient and focused audio listening, the Google-owned platform is launching the new ad format in beta, with the same measurement and brand safety features used in video campaigns.

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Audio ads are creatively led by th


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