WPP to fold Geometry into VMLY&R: Leaders give first glimpse into new commerce company

posted on Nov. 17, 2020 at 4:40 pmNov 17, 2020

In an interview with Campaign, the global CEOs of Geometry and VMLY&R explain the thinking behind the new venture, which forms part of Mark Read's broader plan to make commerce a "powerhouse capability" within WPP.

VMLY&R Commerce will be led by Beth Ann Kaminkow, currently global CEO of Geometry.

WPP is folding 7-year-old brand-activation agency Geometry into a new company under VMLY&R focused solely on commerce. The holding group is expected to officially announce the news later today (November 17).

The new company will be called VMLY&R Commerce, and will combine Geometry’s relatively newly established expertise in creative commerce with the same expertise under VMLY&R.

The company will be led by Beth Ann Kaminkow, currently global CEO of Geometry. Kaminkow will now report to Jon Cook, the global CEO of VMLY&R.

VMLY&R Commerce will

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