Vertical Viewing is on the rise. A recent report from MOV suggests that 94% of people hold their phones vertically and Mediabrix reported that over 90% of videos watched in a vertical format on phones have a higher completion rate compared to horizontal viewing. Since launching the innovative Vertical Viewing option for live streaming, Sky News Arabia has recorded a significant increase in the number of views on its digital platforms.
“Understating how viewers navigate the Sky News Arabia digital environment was a key driver behind this innovation,” said Wissam Ayoub, Director of Operations at Sky News Arabia. “Our editorial, digital content and overall digital-first strategy are guided
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