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The challenges that await incoming CEO Wendy Clark at Dentsu Aegis Network

She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture?

By Omar Oakes

Wendy Clark will become the first female boss of a global agency network on 1 September as she takes up the reins as global chief executive of Dentsu Aegis Network.
A lot is already known about the British-born American and her qualities as a charismatic agency leader and marketer.
She has worked on both sides of the divide, most recently as global chief executive of Omnicom’s DDB and previously at Coca-Cola, and Campaign carried out this interview with Clark in the spring after breaking the news of her appointment.
Fast forward to August, and Toshihiro Yamamoto, chief executive of parent company Dentsu, said on its Q2 earnings call that he has “hi


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