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Disrupted but still relevant – Fusion5’s Anthony Mchayleh on radio

Covid-19 has changed consumers in many ways. So what does that mean for radio? Fusion 5’s Anthony Mchayleh examines the pandemic’s effects on a resilient medium

By Anthony Mchayleh, head of investments, Fusion 5

When it comes to media, radio is potentially one of the oldest living – or should I say ‘surviving’? – mediums. What is more interesting is that it always manages to refresh its glory days. Whether the concept of radio reminds you of your daily commute or further back to when it was the only source of entertainment for the entire family that gathered around a giant heavy box to tune in at home, you have to give it to this versatile medium that was around before TV even made it into the picture (pun intended). Radio has been a significant part of the media landscape for decades and has survived numerous disruptions, including all four


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