Tailwind brings you Covid-19 insights from GlobalWebIndex, a leading market research company operating in 45 markets inclusive of MENA. Tailwind, a TDG Company is the exclusive partner for GlobalWebIndex in the region, bringing to local businesses powerful consumer insights.
The luxury industry, with an estimated value of more than US$ 11.1 billion in 2019 in UAE (source), was one of the industries hit hardest during the pandemic. The reasons for this may vary but certainly the lockdown, and consumers’ natural prioritization of purchasing essential goods instead of luxury items played a large role (source). Our recent, multinational, study presents emerging key trends in the luxury marke
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