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Reopening for business: How communication is a critical tool during a pandemic by VFS’ Peter Brun

By Peter Brun, Chief Communication Officer, VFS Global

For most businesses around the world, the human toll of the COVID-19 pandemic has been at the forefront of their minds, and communications are being focused accordingly to help ensure safety. Companies, as well as their employees, are learning to adapt to the ‘new normal’ of working remotely, the economic fallout from the crisis, the business impact to their customers—the list goes on.

A glimmer of hope has come as the UAE seeks to ease restrictions brought in to stem the spread of the coronavirus, and thousands of businesses have started to reopen. Initially, it was announced 30% of private sector employees would return in Dubai. This month, both Dubai’s public and private sector workfor


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