Dubai-based media and ad tech company FutureTech has partnered with shopper marketing technology company Adimo.
In a statement, Adimo said: “We’re excited to announce that we are now bringing shoppability to MENA & South Africa via our new partnership with FutureTech. The UAE based media agency is using Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths to purchase.
“With eCommerce in the region growing by 300% during the pandemic, now is the perfect time to embrace shoppable media.
“Buy Now solutions have already been used across a number of brand campaigns, (including Rainbow,
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