The way Covid has affected the influencer market so far has been a mixed bag. Some campaigns had to be cut straight away because they were no longer relevant or appropriate. Travel campaigns were the most obvious. Then, as lockdown started to affect businesses and budgets were tightened, some marketing departments found they needed to scale back their influencer marketing activities.
Others have continued to invest in influencer marketing, uninterrupted. With customers spending more time than ever on social media, increasing their interaction with influencer content, it’s still a highly relevant marketing channel. Some brands are shifting spend from channels such as out-of-home into influ
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
