By Ian Fairservice, managing partner and group editor of Motivate Media Group
As I wrote a couple of short weeks ago, there is a global surge in the consumption of news and, with so much of the fake kind out there, people are turning to established media for reliable information. And it’s really not important if that content is found in print, online or interactive content such as hosted webinars.
Companies just need to think long and hard about the best possible media mix and do their utmost to stack the odds in their favour.
Motivate are not just focusing more energy and talent on our online editions, we’re also maintaining the balance by ensuring that much-loved print product
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