As the entire planet comes to grips with this unprecedented crisis, it is official that our lives have been transformed forever. Covid-19 has become a household name and the inspiration behind much of the content we see on a daily basis. If you thought the media landscape was disrupted by digital transformation a few years ago, well then brace yourself for a rollercoaster ride ahead. Around the globe, news of magazines and newspapers suspending their services echoes as other mediums such as OOH and radio grapple for dear life. And yet, influencer marketing – the one medium we all disregarded and thought of as a passing fad – seems to have reinvented itself and extended its roots far
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