By Jamie Ball, COO Elan Media
Digital out-of-home (DOOH) advertising is undergoing seismic shifts across the world during these unprecedented times. As the world reacts to the challenges of Covid 19, (the media world) has realised the need to utilise existing technology in new ways. Across the world DOOH has become reactive, agile and relevant. The ability to offer relevant messages in real time through existing channels in this unparalleled time is becoming invaluable on a wide range of matters, from governmental messages and instructions, royal addresses to nations and passionate messages of thanks and support from brands. The technology that is available brings heightened flexibility, speed
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