By Ramy Al-Kadhi, Partner Sales Manager, Anghami
As a music streaming platform, content sits at the heart of what we do, and specifically with audio. As the pandemic hit, our strategy on content evolved across most of our company pillars. We’ve brought forward Anghami Studios to offer people musical content; whether it’s via our digital assets, through our partners or by creating new forms of storytelling for brands.
The best place to start is at the beginning. As the lockdowns hit, we envisaged that people would be spending more time at home, connected to their digital products with an appetite for more content. This posed an interesting challenge. On one hand, people are more receptive to cont
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