PHD MENA has announced the launch of its new podcast series. Created to support marketers and business professionals in building the next wave of challenger brands, each episode decodes the world of media and marketing and shines a light on the strategies of successful brands. The first episode, which is going live on Apple and Spotify streaming platforms this week, is hosted by PHD and The Marketing Society.
PHD MENA, which has a decade-long history of sharing knowledge with its stakeholders and business partners through events like BrainScape, is now adding podcasts as a platform to reach an even wider audience. A 2019 study estimated that there were 1.3 million regular podcast listeners
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