In the build-up to 2019, I predicted that emphasis would be placed on user experience and the humans behind it. After all, though data was growing in stature to become the industry staple it is today, without the engagement of consumers and users there would be nothing to analyse, study or anticipate. The premise behind the advent of such technologies was initially conceived to serve audiences, yet it seems that, as technology advanced, people were pushed from the focal point and denigrated to mere statistics to feed algorithms for marketers and products.
For 2020, most sources and outlets seem to emphasise the advent of innovative uses of data, highlighting its impact on relevant sectors. Sup
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