Technology is changing human behaviour. It is changing the way we travel, how we shop, how we manage our financial lives, the way we take care of our own health and, most importantly, how way we engage with brands every day. It has permanently transformed our expectations, enabling us to work more efficiently and live much healthier, socially-connected lives. But with this rise in customer expectation comes a new set of challenges for marketers. How will brands keep up with the pace at which customer expectations change? With technology triggering rapidly diminishing differences in product, price and service functionality, how will brands be able to differentiate and rise above the competition and st
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