By Priya Patel-Chomel, product marketing lead, Facebook Middle East
How many times have you seen something on Instagram and been inspired to buy it? Whether it’s a pair of trainers from that sports brand you follow or a lipstick your favourite celebrity is showing off in a make-up tutorial.
Instagram has always been a place for shopping. From the platform’s earliest days, people used it to discover new products, brands and trends – and would use existing features like direct messaging to “hack” a shopping experience.
Given this behaviour was happening naturally – and that 80 per cent of people follow a brand on Instagram – we wanted to enable this habit of serendip
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