Last week, we were completing a photo shoot for one of our client’s products to be used on their brand’s social media channels; at one point, we spent nearly two hours arranging different shots for the same product. After finalising it, the client looked to us and said: “All this work in order to get attention and convince our followers to spend 2.4 seconds on our post.”
What he said struck me; I have friends who scroll through their feed at light speed, only to stop at specific and random posts. Even when asked, they have not an inkling as to why they were drawn to that post to begin with.
As a majority of us in the social media marketing field know, this can conclude in one maj
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