If I look back on the last three pitches we had at Interesting Times, there was something really intriguing that I never experienced in the last 15 years in the industry.
Media agencies are competing with creative agencies. Social agencies are competing with traditional agencies. Consulting companies are competing with media agencies. Social agencies are competing with digital agencies.
Some social agencies argue that creative agencies have draconian processes, from client briefs to the creative deliverables, which limit their capabilities in a social environment, thus rendering their service much more expensive.
This was true in the days of traditional advertising. Where market research
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
