Marianne Azhari explains what advertising production companies do and what brands can learn from them to stretch their marketing budgets further
Marianne Azhari is regional managing director of Williams Lea Tag
When it comes to marketing and advertising we generally think of advertising agencies, media agencies, digital, PR, social media, events, experiential marketing and event production. But we rarely think “advertising production”. Some of us confuse it with the work done by the studio of an ad agency. And that is because not many people – including colleagues working in the industry – really understand what we actually do.
The one thing that is right about that misconception of
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