Hussam Almulhem, Group CEO, 9Yards Holding. 9Yards has appointed Hussam Almulhem as Group CEO of its newly established holding group. The appointment marks a significant milestone in the Group’s evolution, reinforcing its commitment to growth, innovation, and leadership across the marketing communications, media, and strategic advisory sectors.
With more than three decades of strategic leadership and corporate growth experience in the UAE and region, Almulhem founded 9Yards Communications in 2017. Under his leadership, the homegrown, full-service agency has, in just a short period of time, grown from an initial 10-person team to now employing over 160 people with both a regional and international footprint.
As Group CEO of 9Yards, Almulhem will oversee the holding company’s ever-expanding and diversified portfolio of assets. This follows on from his management of the exponential growth of 9Yards Communications into the largest independent agency in the UAE capital, and a premier regional agency with a global footprint, which now includes London and the soon-to-open New York office.
“Building lasting institutions matters more than building short-term companies,” said Almulhem.
“Operating as a coordinated group, 9Yards Holding will now integrate emerging technologies, specialised talent, and strategic creativity into a single, scalable powerhouse – an entity ready and fully capable of shaping regional and global markets,” he added.
Under Almulhem’s consolidated leadership, 9Yards Holding will house seven specialised subsidiaries – each designed to deliver comprehensive and tech-supported client ecosystems:
- 9Yards Communications: The flagship integrated marketing, advertising, events, public relations, media production, and media buying firm.
- 9Yards AI: A dedicated consultancy guiding clients on solutions within the communications industry through artificial intelligence integration and strategy.
- 9Yards Prime: An entity specialising in curated lifestyle experience ecosystems.
- 9Yards Pictures: A premium division focusing on high-end, cinema-level film and media production and producing.
- 9Yards X: The AI arm of the group, providing cutting-edge solutions for businesses – across industry sectors.
- 9Yards Academy: An educational arm building local capabilities for future communications professionals.
Almulhem’s new role will shift focus toward building a long-term institution that aligns directly with the UAE’s economic diversification agenda and in support of client expansion requirements.
