Multiply Media Group has revealed SpotLite 4.0, the fourth edition of the flagship publication for the out-of-home (OOH) media industry and the first edition published under Multiply Media Group (MMG).
Built around the themes of More Impact, More Innovation and Greater Momentum, the magazine brings together more than 50 contributors from across media, technology, luxury brands, agencies and the wider out-of-home ecosystem.
Through interviews, industry perspectives, market analysis and research, SpotLite 4.0 explores the forces shaping the next era of OOH.
James Bicknell, Group Chief Executive Officer, Multiply Media Group, said, “This is a very big moment for SpotLite. For the first time ever, it sits within Multiply Media Group, and that says a lot about what we’ve built. Tremendous scale, incredible momentum and very clear direction.”
Bicknell added, “As MMG expands across markets, this publication grows with us, becoming a powerful voice on what’s shaping out-of-home globally.”
This edition explores some of the industry’s most valuable developments, including AI-powered media planning, programmatic DOOH, audience measurement, premium OOH advertising and growth opportunities across the industry.
It also features campaign showcases from leading luxury brands including Boucheron, Gucci, Dior, Bvlgari and Tom Ford, alongside a pioneering emotional impact study demonstrating the measurable effectiveness of premium OOH conducted by BackLite Media with research partner Nielsen, in collaboration with Publicis Media Luxe.
Combining perspectives from industry leaders, brands, agencies, and technology partners, the magazine presents a forward-looking view of how innovation, intelligence, and strategic market development are reshaping the global OOH landscape.
Through its focus on impact, innovation, and momentum, SpotLite 4.0 reflects MMG’s commitment to contribute to the ongoing evolution of OOH globally.
