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posted on Jun. 04, 2026 at 12:46 pm

Xawiya Studios launches ANA and ARCC for IP, talent rights, AI readiness and compliance

posted on Jun. 04, 2026 at 12:46 pm

The launch comes oﬀ the back of AI-led work created for brands such as Samsung, Visa, Rove Hotels, Lenskart and more with campaigns that spanned social, OOH, in-store and print.

Xawiya Studios

Xawiya Studios, a GenAI creative production studio behind, has launched two new divisions — ANA and ARCC — establishing it as a 360-degree AI studio.
With the addition of ANA, a dedicated IP and talent rights platform, and ARCC, an AI readiness and compliance check advisory division, Xawiya now oﬀers a complete vertically integrated stack from strategy and creative through production, rights management and regulatory readiness.
“The conversation around AI in our region has been stuck between excitement and fear for too long,” said Bilawal Sheikh, Co-founder and CEO of Xawiya Studios. “Brands don’t need another tool. They need a partner who can take them from a blank brief to a fully gov

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Tags:AI production AI readiness AI regulatory frameworks AI-generated assets alent rights platform ANA ARCC Bilawal Sheikh compliance compliance check creative cross-application IP tracking data security architecture face intellectual property IP licensing Production regulatory readiness rights management Strategy talent rights trackable consent Voice Xawiya Studios

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.