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posted on May. 25, 2026 at 12:01 pm

WATCH IT to launch eight FAST channels, integrate app across LG smart TVs

posted on May. 25, 2026 at 12:01 pm

The new FAST channels will feature a lineup of Egyptian drama, family entertainment and WATCH IT Originals, aligning with the growing demand for connected TV and ad-supported streaming experiences.

WATCH IT, a leading Arabic streaming platform for Egyptian and regional content, has revealed the expansion of its strategic partnership with LG Electronics, reinforcing the presence of Arabic entertainment across the smart TV ecosystem in the Middle East.
As part of the collaboration, WATCH IT will launch eight free ad-supported streaming TV (FAST) channels on LG Smart TVs, offering free access to curated Arabic entertainment content.
In parallel, the WATCH IT application will be integrated into the LG Smart TV Launcher across Saudi Arabia, Kuwait, Iraq, Jordan and Egypt, enabling seamless access to the platform directly through LG television interfaces.
The new FAST channels will feature a line

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Tags:ad-supported streaming experiences arabic streaming platform Connected TV Egypt Egyptian audiences Iraq Jordan Kuwait LG LG Electronics Middle East & Africa LG Smart TV Phil Won Jung Saudi Arabia Watch It WATCH IT Originals

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.