InSkin Media’s Toby Daniell outlines in six steps how to optimise mobile branding campaigns
The total MENA ad market in 2015 was worth an estimated $5.5 billion in net advertising revenues, reported the NU-Q Ad Revenues Estimate. Of this, digital represents 10 per cent of ad spend, compared with 30–35 per cent spend on print, while the vast majority of revenue is in television.
Within the digital market, mobile spend accounts for about 20 per cent of digital ad revenues, a small share compared with its potential reach, according to Media Industries in the Middle East 2016, a report authored by Northwestern University in Qatar in partnership with the Doha Film Institute.
In MENA, desp
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