Active’s Louay al-Samarrai explains why his agency has finally decided to settle down with a permanent partner
Louay al-Samarrai: Managing partner of Active (Digital. Marketing. Communications) partnering with Hotwire
With the advent of social and digital media and data-driven everything, it’s become even more trendy for independent agencies to not only evolve their service offerings to survive and compete, but to also remain open to the advances of a bigger network looking to have representation in the region, to be able to offer what the other global networks or affiliations are offering their clients: coverage ac
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