
QComms, a PR and digital agency based in Dubai – with offices in the UK, Abu Dhabi, and Riyadh – has secured seven new client wins in April 2026.
Its portfolio has expanded across varying sectors, delivering integrated PR strategies that help brands launch, grow, and stand out.
Ascott, one of QComms’ longest-standing hospitality clients, continues its partnership with the agency, reflecting a trusted relationship built over years of corporate brand building for Singapore’s leading international lodging owner-operator.
In a major cultural and culinary addition to the capital, Time Out Market Abu Dhabi has appointed QComms ahead of its launch. The globally recognised concept, known for bringing the city’s best chefs, food, and cultural experiences under one roof, is set to become a landmark destination on Saadiyat Island, further shaping Abu Dhabi’s evolving lifestyle and dining scene.
In the experiential space, QComms has delivered a profiling PR project with Energie Entertainment’s Founder and Chief Executive Officer, Tyler Davis-smith, to spotlight the company’s impressive work and reinforce its resilience in the current regional climate.
Furthermore, Maison Lumière, a luxury at-home spa concept launching in Dubai soon, adds a new dimension to QComms’ wellness portfolio, reflecting growing demand for elevated self-care and lifestyle-led home experiences.
“There’s a clear sense of momentum behind the agency right now,” said Elsa Roodt, Co-Founder of QComms. “We’re continuing to grow our client base across sectors, and what’s exciting is the diversity of brands choosing to work with us.”
Further abroad, QComms UK has also strengthened its portfolio across the F&B, active lifestyle and trade sectors. Casbah Fitness adds depth to the agency’s growing focus on performance-led fitness brands and reinforces its positioning within the wider wellness and movement space. Austrade has appointed QComms to support its communications strategy, strengthening visibility for Australia’s trade and investment opportunities and reinforcing cross-market engagement between Australia and the globe.
In the F&B space, Wood Fired Coffee has joined QComms’ clients roster, bringing a craft-led, fire-driven approach to specialty coffee culture.
“It [the wins] speaks to the strength of our team, our agility, and our ability to deliver meaningful communications in a constantly evolving landscape,” said Roodt.
With these latest wins, QComms aims to scale across hospitality & F&B, fitness, wellness, and corporate sectors, reinforcing its position as a versatile, forward-moving agency that helps brands stay visible, relevant, and ahead of the curve in an increasingly fast-evolving global landscape.








