Amer El Hajj, Chief Executive Officer of WPP Media MENAFurther to news, earlier this week, on top media groups and agencies in the GCC region ranked by new business, which highlights total new business in client billings and net new business, the COMVergence New Business report has revealed the rankings for Egypt specifically.
In total new business, which includes retention client billings, viewed by media group in Egypt, WPP Media MENA ranked #1 with $21.5m in client billings in Egypt, including seven new client wins valued at $16.7m and four retentions worth $9.4 million.
Dentsu MENA ranked #2 in terms of total business by media group in Egypt, with retentions worth $16.4m led by a major retention win of Vodafone.
Publicis Media Middle East and Omnicom Media MENA shared the #3 position on the podium, posting $12.9m and $12.5m respectively in total new business in Egypt.
In terms of net new business by media group in Egypt, which counts new client wins alone and excludes retention billings, WPP Media MENA ranks #1 with $16.7m in net new business.
Omnicom Media MENA ranks #2 in net new business by media group, excluding retention, with $11.6m in new client billings, while Publicis Media Middle East ranks #3 in net new business by media group in Egypt with $7.1m in new client billings.
Commenting on the #1 ranking across both total business wins and net new wins in Egypt, Abdalla ElAbd, Managing Director of WPP Media Egypt, said, “Egypt is one of our most vibrant and strategically important markets, and the growth we have built here over the last few years has been nothing short of remarkable.
ElAbd added, “This recognition belongs to our talented teams on the ground and the ambitious clients who push us every day. We are proud to lead the Egyptian market, and even more excited about what comes next.”
Amer El Hajj, Chief Executive Officer of WPP Media MENA, said, “Our purpose is to make every marketing investment a trusted, measurable driver of growth, and that starts with delivering for clients every single day. This is what that looks like in practice.”
Within the overall GCC region, in terms of net new wins for media groups, which excludes retention wins, WPP Media MENA ranked #1 media group in net new wins (without retention) in the GCC region, while Publicis Media Middle East comes in second and Omnicom Media – MENA comes in third.
In total new business in the GCC region, which includes retention client billings, Publicis Media Middle East was ranked the #1 media group, while WPP Media MENA and Omnicom Media – MENA were joint second for total new business among media groups in the GCC region.
The rankings of total new business and net new business in Egypt by individual agency will be updated when Campaign Middle East receives updates on these.
