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posted on Apr. 14, 2026 at 6:20 pmApr 14, 2026

SQUATWOLF Founder on 2 records in 2 days: ‘Build a community, then open a store’

posted on Apr. 14, 2026 at 6:20 pmApr 14, 2026

More than a marketing story: SQUATWOLF's Anam Khalid describes two consecutive record-breaking days, a market-wide campaign moment and a community that showed up.

SQUATWOLF

When performance wear brand SQUATWOLF opened its first flagship store in Kuwait at The Avenues mall on Friday, 10 April, it broke its biggest single-day retail sales record.

Then it broke that record again on Saturday, 11 April. For perspective, the store in Kuwait had been open for less than 48 hours.

To anyone watching from the outside, it looked like a spectacular launch. To the brand, it felt like an inevitability.

“That distinction matters. And it goes to the heart of how we think about retail expansion,” said Anam Khalid, Founder and Co-CEO of SQUATWOLF in conversation with Campaign Middle East.

The Kuwait opening was not a moment of brand introduction in Kuwait. The honest

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Tags:Ali Abdulwahab Al Mutawa Commercial Co.Anam Khalid Brand brand introduction Campaign community flagship store From Dubai to Kuwait INTERSPORT Group Kuwait marketing record sales relationships Squatwolf store launch The Avenues

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.