WARC announced its annual lists that rank the top 100 campaigns, agencies, brands and countries across three sections – creative, media and effective for 2026. Determined by the winners of the industry’s global and regional shows, each one of the lists aims to set a benchmark for marketing and highlight excellence across its respective criteria.
WARC Effective 100 2026
The WARC Effective 100 list ranks the most awarded campaigns and companies for effectiveness on the basis of their strategy and performance in effectiveness awards.
Impact BBDO was the only regional agency to rank among the WARC Effective 100 in 2026. The agency showed a great performance, ranking seventh among the top 10 agencies worldwide on the list – making it the most effective creative agency in the region.
In addition to the agency’s ranking, its campaign Active Journalism for Annahar, in collaboration with OMD, ranked amongst the top 5 campaigns on the effectiveness list, marking its spot at the fourth position. The brand also made an appearance among the top 30 effective brands in the region.
FP7 McCann’s Recipe for Change for Puck joined the ranking at 55 in effectiveness with support from Carat Dubai.
On a country level, the UAE ranked 21st with 219.3 points, followed by Saudi Arabia at 42 with 70.6 and Lebanon rounding off the list at 50 with 52.7 points.
WARC Creative 100 2026
The WARC Creative 100 highlights the most awarded campaigns and companies based on their performance in creative awards.
BigTime Creative Shop is leading the Middle East region in the WARC Creative 100 2026 as the highest-ranking agency among the regional agencies, taking its place on the overall global list at #21 and ranked #4 among independent agencies globally. BigTime Creative Shop’s 4th Judge campaign for The Ring pulls ahead of all other regional campaigns to rank 34 on the list. This excellent campaign by BigTime Creative Shop also won the Grand Prix in Digital Craft at The Cannes Lions Awards 2025.
FP7 McCann’s Recipe for Change for Puck makes another appearance here after the effective list, following closely at 38. The campaigns are joined by another BigTime Creative Shop work, Obsession, made for General Entertainment Authority (54) and VML Dubai’s The Social Feed for HungerStation (94).
It’s joined by FP7 McCann Dubai and Impact BBDO Dubai at ranks 25 and 29, respectively.
The Saudi-based creative shop’s performance also led to Saudi Arabia ranking the highest among the region on the Top Countries list at 15, boasting a total of 634.6 points. UAE followed at 23, having netted 317.9 points, with Lebanon rounding off the list at 29 with 261.1 points.
WARC Media 100 2026
The WARC Media 100 list ranks the world’s best media ideas, based on their performance in media awards shows.
Two campaigns from the region made the cut on the list. Ranked at 34, ‘Uncensored Press: Breaching The Algorithm’, TBWA\RAAD’s campaign for Al Joumhouria is the first; MullenLowe Dubai’s The Art of Stains for OMO, ranked at 39, is the other.
In terms of countries, UAE ranks ahead at 18 with 166.1 points, and it’s joined by Saudi Arabia on the list at 38 with 43.3 points.
