Media intelligence and research solutions company, CARMA, is set to host a complimentary media briefing on 1 April 2026 for senior executives, communications leaders and decision-makers who need to understand how perception risk is shaping commercial reality across the GCC and key international markets.
Titled the US–Iran Media Insights Briefing, the session aims to provide clarity on how communications professionals can navigate a fast-moving information environment that is directly influencing how markets, partners and stakeholders perceive the region.
The session brings together four senior voices spanning media intelligence, international journalism, diplomatic communications and crisis strategy:
- Mazen Nahawi, Founder and Group CEO, CARMA – presenting new conflict narrative findings
- Arun Sudhaman, Founding Editor, Earned First – moderating and providing editorial context
- Nicola Aiken, Head of Communications, British Embassy, UAE – offering diplomatic and institutional perspective
- Sean Trainor, CEO and Founder, Salient Communication Group – sharing insights on strategic crisis communications
Commenting on the significance of the webinar, CARMA’s Founder and Group CEO Nahawi said: “What we are seeing in the data is that the business impact of this conflict is being shaped as much by narrative as by events on the ground.”
He explained that the webinar will address how the energy risk is framed, how supply chain disruption is reported, how government messaging is interpreted and how these forces influence investor sentiment, stakeholder confidence and commercial decisions across the Gulf.
“This initiative exists to give leaders real-time visibility into that process,” said Nahawi.
The webinar forms part of a broader, complementary programme CARMA has developed to support decision-makers during this period:
- Live dashboards: real-time tracking of media volume, sentiment, themes and key spokespersons across traditional, social and AI-driven channels
- Daily executive briefings: structured intelligence summaries for senior leaders, highlighting narrative shifts, risk signals and messaging trends
- Real-time alerts: immediate WhatsApp notifications flagging critical media developments as they unfold
CARMA’s real-time conflict narrative tracking initiative has analysed more than 1.5 million traditional media articles across over 31,000 global outlets and 6 million original social media posts spanning nine platforms. Coverage has been tracked across the US, UK, India and the GCC, revealing the truly global scale of attention on the conflict and its second-order effects.
To register for the briefing or access the full suite of complimentary conflict monitoring services, visit carma.com.
