Rotana Media Group has renewed of its partnership with Extend Group, which will continue as the exclusive advertising representative responsible for managing and selling advertisements across Rotana’s television channels.
This aims to reflects the Group’s direction toward strengthening its advertising ecosystem and enhancing its competitive capabilities in the regional media and advertising market.
Mofeed Alnowaisir, CEO of Rotana Media Group, explained that this move comes as part of a new phase in which Rotana is working to further develop its media and commercial model in line with the rapid transformations taking place in the media and entertainment industry.
Alnowaisir said, “Rotana has a legacy that spans many years in the media and entertainment industry in the Arab world and has played a pivotal role in shaping the regional media landscape. Today, we are building on this history by developing a more competitive media and advertising ecosystem that strengthens Rotana’s presence in the regional market and opens broader opportunities for growth and expansion into global markets.”
Alnowaisir also noted that the Group will focus in the coming phase on enhancing the commercial value of its media platforms and expanding partnership opportunities with advertisers, supporting the development of the advertising market while keeping pace with the rapid transformations in the content and media industry.
Eng. Sami AlRasheed, CEO of Extend Group, emphasised that the collaboration with Rotana Media Group represents a strategic partnership aimed at developing the television advertising environment and enhancing growth opportunities in the advertising market by providing innovative advertising solutions that meet the aspirations of brands in the region.
Rotana Media Group is one of the leading media and entertainment groups in the Arab world, offering diverse content through its television channels and media platforms, which enjoy wide viewership across the region.
