Remi Boudard as Global Chief Revenue Officer and General Manager – Europe, AiOO.AiOO, a Dubai-born real-time audience intelligence and programmatic technology company behind next-generation digital out-of-home (DOOH) and retail media networks, has appointed Remi Boudard as Global Chief Revenue Officer and General Manager – Europe.
The move reinforces the company’s international growth strategy as it scales from Dubai to global markets.
In his dual role, Boudard will lead AiOO’s global revenue strategy while overseeing European operations, with a focus on scaling commercial frameworks, accelerating adoption across DOOH and retail media environments, and building long-term partnerships with media owners, retailers and brands.
Hammad Benjelloun, CEO of AiOO, said, “Remi’s appointment reflects our ambition to scale AiOO globally. His experience in building revenue-driven platforms and navigating complex programmatic ecosystems is critical as we expand our presence in the MENA, Europe and the United States of America.”
With more than 20 years of experience in adtech and programmatic media, Boudard is recognised for scaling complex technology platforms and structuring high-performing commercial organisations.
His appointment aligns with AiOO’s focus on delivering verified, real-time audience intelligence across physical environments.
View this post on Instagram
Boudard has previously held senior leadership roles at Microsoft, AppNexus, Equativ, and Displayce, contributing to international expansion, revenue acceleration, and market leadership.
He is also actively involved with global industry associations, including the IAB, supporting the development of programmatic standards and best practices.
Commenting on his appointment, Boudard said, “AiOO brings intelligence and performance to environments that have historically lacked both. The opportunity is global, the technology is ready, and the market is demanding change.”
He added, “By unifying DOOH and retail media under a real-time, measurable framework, the company is positioned to redefine how brands engage consumers in physical spaces. I’m excited to support this growth across Europe and at a global level.”
AiOO aims to enable brands and media owners to activate, measure and optimise campaigns in real-time across DOOH and in-store retail media, delivering digital-level precision, accountability and performance in the physical world.
