For food solutions brand Goody’s Ramadan campaign, agency BigTime Creative Shop stepped away from the familiar motifs of shared tables and crowded living rooms to focus on a topic that’s much touched upon – people who are observing Ramadan away from home.
It aims to reflect a new Ramadan culture that is shaped by mobility, distance and changing family dynamics while staying true to the spirit of the Holy Month. Showcasing the current reality of Ramadan, it features young generations who are becoming independent while still trying to stay connected to their family roots and traditions.
The film focuses on a young man who’s spending Ramadan away from his family for the first time, wh
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
