Al Arabia has signed two agreements this January, securing major advertising contracts across the UAE and Saudi Arabia.
On 14 January, the out-of-home company announced the signing of three contracts with Majid Al Futtaim Properties Company which grant Al Arabia the license to use digital screens located across various malls in the UAE for purposes of promotion and advertising.
The total amount for all contracts is AED 53m (excluding VAT) which is equivalent to SAR 54m.
The three interconnected contracts grant Al Arabia a license to use digital screens in eight malls across the UAE, namely, Mall of the Emirates, City Center Deira, City Center Mirdif, City Center Me’aisem, City Center Sharjah, City Center Zahia, City Center Ajman and City Center Fujairah.
These contracts are a result of Al Arabia’s efforts to implement its expansion strategy and enhance its presence in regional markets, through developing its portfolio of concessions, expanding their scope outside the Kingdom and venturing into new out-of-home (OOH) media sectors in the UAE.
Following this deal, Al Arabia has announced it has won the bid for a 10-year contract to establish, operate and maintain all types of advertising billboards in the following airports:
1. Prince Naif bin Abdulaziz International Airport (Qassim)
2. Dawadmi Airport
3. Wadi Al- Dawasir Airport
4. Taif International Airport
5. Prince AbdulMohsin bin Abdulaziz Airport (Yanbu)
6. King Saud bin Abdulaziz Airport (Al Bahah)
7. AlUla International Airport
8. Al-Jouf Airport
9. Gurayat Airport
10. Prince Sultan bin Abdulaziz International Airport (Tabuk)
11. Hail International Airport
12. Rafha Airport
13. Arar Airport
14. Sharurah Airport
15. Bisha Airport
16. King Abdullah bin Abdulaziz International Airport (Jazan)
17. Najran Regional Airport
18. Turaif Airport
According to the bourse filing, the project value will either be decided as revenue sharing or will build on a minimum guarantee of approximately SAR 120m for the total duration of the contract, excluding VAT – based on whichever is higher.
Al Arabia said the win represents an important step towards strengthening its presence within airports and aligns with its efforts to expand its advertising network across key national assets.
