Social feeds in Dubai were briefly taken over by a moment that was equal parts playful and unexpected: Deliveroo swapped its usual bike for a horse.
Timed to coincide with the city’s equestrian season and Fashion Friday, 23 January, the delivery platform partnered with homegrown luxury fashion rental platform Best Kept Shared to stage the UAE’s first-ever horse delivery. The collaboration between the two brands began in September 2025.
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The stunt saw a Deliveroo-branded jockey arriving on horseback to rescue a last-minute fashion emergency – all captured in a cinematic hero video.
The activation underlined Deliveroo’s role as the ultimate problem-solver, while showcasing Best Kept Shared’s curated selection of designer dresses, hats and accessories, including pieces tailored for race-day season.
The online reaction was as fast as the horse itself, with users weighing in on the stunt: “That’s my outfit sorted 👏” commented @katjaherd.
Blurring the line between convenience and creativity, the campaign offered a distinctly Dubai twist on delivery, proving that in this city, even a horse can be part of the last-mile solution.
In a previour partnership, Deliveroo partnered with Joe & the Juice for an on an offline experience designed to build visibility, emotional connection and local relevance in the UAE.
