Transact Media Group (TMG) and InMotion have launched Transact Data, a new off-the-shelf transactional insights product giving brands across the Middle East access to scalable, privacy-safe behavioural signals.
The launch marks the next stage of the companies’ partnership and introduces a unified commerce-driven data layer for advertisers in the UAE and Saudi Arabia.
Built on one of the region’s largest addressable data sets, Transact Data is powered by a substantial and continuously refreshed monthly user base:
Addressable monthly mobile advertising identifiers (MAIDs):
- KSA: 31.5 million
- UAE: 7.4 million
- Total: 38.9 million
These monthly-refreshed IDs ensure brand activation at meaningful scale, supported by real purchase-driven behaviours rather than inferred or proxy signals.
Seasonal insight advantage: Including Ramadan 2025 data for 2026 planning:
A standout feature of Transact Data is the inclusion of transactional signals from Ramadan 2025, equipping agencies and brands with a powerful dataset to shape 2026 planning.
These cover high-value categories including retail, travel, automotive, lifestyle, finance and broader commerce.
Activation across the region’s largest platforms:
Brands can activate Transact Data audiences directly across:
- Meta
- TikTok
- Snapchat
- PubMatic
- The Trade Desk
The product also includes off-the-shelf private marketplaces (PMPs), giving agencies fully packaged, commerce-driven private marketplace deals ready for immediate activation.
A plug-and-play data layer built for precision:
Transact Data brings to market:
- MAID enrichment for higher match rates and improved precision
- Region-specific taxonomy across commerce and lifestyle categories
- Monthly dataset refreshes
- Direct integrations with major social and programmatic platforms
Together, these capabilities allow advertisers to build and deploy high-intent audiences at scale, all within a privacy-safe environment.
Industry leadership commentary:
“Brands need real, actionable consumer signals — not guesswork,” said Joel Williams, CEO, TMG. “Transact Data delivers exactly that. It gives marketers off-the-shelf insights grounded in genuine transactional behaviour, refreshed monthly and integrated directly into the platforms they already rely on. It’s a major step forward for the region’s data and activation ecosystem.”
What’s next: Transact Data will launch in early 2026 across the UAE and KSA, with expanded audience packages, deeper insights and additional platform integrations scheduled throughout the year.
