Campaign Middle East’s The Annual 2025 Issue is now on stands, taking stock of the year that was across the region’s marketing, media and communications landscape. The issue brings together the stories, shifts and standout moments that defined the year – from the biggest news and campaigns to the people and ideas that moved the industry forward.
At its core, the issue spotlights what the Campaign Middle East team considers the year’s most defining work, including the Top 25, Top 20 and Top 10 across news, movers and shakers, pitches, digital and integrated campaigns, film, experiential, cinema advertising, media milestones, adtech developments and a comprehensive year-in-review.
The issue also features insights from platforms known for shaping culture and conversation. YouTube shares its most searched topics, trending songs and top creators of the year, while Snap highlights the creators that resonated most with its community. Looking ahead, Pinterest offers a forward-facing perspective with its predictions on the trends set to shape 2026.
Rounding out the year’s reflection is Top Spin, Campaign Middle East’s annual roundup of the industry’s most memorable missteps – a curated look at the moments that missed the mark across media, marketing, advertising and communications.
The issue also includes coverage from Campaign Middle East’s Agency of the Year Awards, held in December, offering insight into the thinking, vision and culture behind the winners, as well as what set the winning agencies and individuals apart.
Beyond the year in review, the issue features perspectives from across the industry. Publicis Groupe Middle East’s Tahaab Rais delivers a ‘rap on the wrap’, while the International Advertising Association’s Thomas Kolster reflects on the lessons of 2025 and what lies ahead. Looking further into the future, contributions from Al Masaood Group’s Marwa Kaabour, OMD Egypt’s Ahmed Khaled and C2 Comm’s Roy Aftimos explore what 2026 could hold for the industry.
Read the full 2025 Annual issue below or click here.
