By Zara Kennedy, Vice President of Rotaract Club of Dubai Cosmopolitan, and Junior Account Manager, Katch InternationalThere is a specific kind of exhaustion that every creative in the Middle East is currently feeling. It’s the fatigue of the ‘re-roll.’
You know the scenario. You type a prompt into Midjourney for a client pitch: “A futuristic Riyadh skyline, hyper realistic, golden hour.” The result is breathtaking. But then the client offers feedback: “Love it. Just add more trees to the streets to match the Saudi Green Initiative.”
You change one word in the prompt. You hit enter. Suddenly, the trees are there, but the lighting is flat, the composition has shifted, the skyline now looks more like Tokyo than Riyadh, and you have lost the magic.
For the last two years, we have been sold a lie. W
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Tags:agentic AIAIarchitecturebrand guidelinesbrand safetyChatbotsComfyUIConsistencycontrolControlNetcreativecreative outputcreative technologistsengineeringgenerative AIguardrailsguessinghallucinationsKatch Internationalmonetise AIpromptingreasoningRotaract Club of Dubai CosmopolitanSDXLStable DiffusionYann LeCunZara Kennedy
