Publsh’s Sagar Chotrani and Kushal Desai on the OOH innovations and strategies shaping brand investment in the future.
What new formats or innovations in out-of-home have caught the most advertiser interest recently?
Today, when brands invest in OOH, they’re no longer focused solely on the number of views – they’re prioritising the quality of those views: who’s seeing the message, in what context, and how deeply it resonates. Audiences have evolved beyond static billboards and now engage with formats that blend creativity, technology, and interactivity. Innovations such as programmatic DOOH that adapts in real time to weather or traffic conditions, immersive 3D anamorphic displays,
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