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Unilever’s CLEAR shampoo launches FIFA World Cup 2026 campaign

Targeted at young men aged 16 to 30, the campaign meets audiences where they naturally spend their time: TikTok, Snapchat, and Instagram.

CLEAR

Unilever Arabia’s CLEAR shampoo has launched a new campaign in an effort to reinforce its dominance in the football space.

As part of its flagship partnership with the tournament, ‘Live the FIFA World Cup 2026 Finals’, includes a roll out of limited-edition packs featuring pro-footballers Vini Jr. and Erling Haaland and includes a competition that gives fans the opportunity to win an all-expenses-paid trip for two to experience the tournament’s finals game in the United States.

“The football space in the Middle East is incredibly competitive for brands,” said Sarah Khoustekian, Brand Manager for CLEAR. “As a high-performance grooming brand that champions ambition, this arena is essential


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.