In today’s hyper-connected sports economy, fan engagement has evolved from a marketing buzzword into a measurable growth driver. Once defined by attendance and ticket sales, loyalty now lives in data, digital platforms and daily interaction. The global fan engagement market is projected to reach $16.3bn by 2029, underscoring a fundamental shift: fans are no longer just spectators, they are stakeholders.
Across the Middle East, this transformation is accelerating. Fans are no longer content to watch from the sidelines; they want to participate- to predict match outcomes, win instant rewards, access exclusive content and feel recognised by the clubs and sponsors they support. This transition
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