To mark two decades as a cultural and retail landmark in the UAE, Mall of The Emirates rolled-out its 20th-anniversary campaign, inviting consumers to take part in a fully integrated celebration across physical and digital touchpoints.
The campaign included events and activations such as the Bandaloop Aerial Performance, the Global Runway under the mall’s newly rebranded Fashion Dome, and an AllSaints Customisation Lab pop-up. Shoppers also earned 20 times more points through the parent company’s SHARE loyalty programme. The campaign ran across TV, radio, digital, online and social media platforms.
“The Mall of the Emirates, for the past two decades, has been more than a shopping destination.
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