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posted on Nov. 12, 2025 at 5:40 pmNov 13, 2025

Tech Mahindra CMO reveals strategy, rollout behind brand refresh

posted on Nov. 12, 2025 at 5:40 pmNov 13, 2025

The brand refresh is supported by a comprehensive, digital-first global marketing campaign, including digital and social media activations, PR, storytelling and thought leadership pieces, and experiential marketing.

Tech Mahindra

As leading technology consulting and digital solutions firm Tech Mahindra marches towards its 40th year, it has undertaken a full-fledged brand refresh that aims to reflect its transformation into an artificial intelligence (AI)-era powerhouse that’s agile, fearless and relentless, focused on creating meaningful impact for its customers.

While Campaign Middle East carried the news when it was first announced, the CMO of Tech Mahindra Peeyush Dubey has now revealed exclusive details about the strategy and rollout of the brand refresh follows a phased, global implementation plan designed for maximum visibility and operational efficiency, including:

Digital-first deployment, which began w

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Tags:Activations agility Artificial Intelligence brand refresh Consulting deployment digital digital first digital solutions Dreamforce experiential marketing IA internal engagement lozenge Mobile World Congress Mohit Joshi partnerships Peeyush Dubey PR public relations Rebrand rollout Saffron Brand Consultants Sapphire social media storytelling Strategy Tech Mahindra Thought Leadership xpanded colour palett

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.