From left, Giulia Migliavada, Chief Operating Officer, TXT Media; Gianluca Vittorelli, Chief Executive Officer, TXT Media; and Paola Ambrogio, Chief Commercial Officer, TXT Media.TXT Media, an adtech and media intelligence company, and part of the Italian TXT Group, has opened its regional headquarters in Dubai.
The strategic move aims to strengthens the Group’s presence in the Middle East, with the goal of redefining how brands tell their stories and enhance their performance. With a growing presence across multiple markets, the company’s Dubai office will serve as a regional anchor, collaborating with agencies, brands, and partners to develop strategies that reflect the diversity of audiences across the Middle East and beyond.
Paola Ambrogio, Chief Commercial Officer said, “With this launch, TXT Media takes an exciting step forward, combining our AI- and technology-driven insights to serve more markets and strengthen partnerships.”
Rooted in TXT Group’s expertise in artificial intelligence (AI), data science and digital engineering, TXT Media brings together creativity, contextual intelligence, and measurable communication.
The company works at the intersection where data informs storytelling, and where technology supports ideas rather than overshadowing them.
Its technology analyses intent, context, and behaviour to ensure messages appear in the most relevant environments. By integrating these capabilities with creative strategy and media planning, the company enables brands to speak to audiences in ways that feel timely, useful, and human.
Gianluca Vittorelli, Chief Executive Officer said, “At TXT Media, we aim to build connections that stand the test of time, powered by creativity, driven by data, and enabled by technology.”
Every campaign is built on a foundation of insight. The company’s proprietary systems aim to combine semantic understanding and real-time data signals with adaptive creative design – allowing ideas to evolve naturally within each channel.
Whether it’s an awareness-driven activation or a performance-focused initiative, the emphasis remains on clarity, relevance, and accountability.
Giulia Migliavada, Chief Operating Officer, added, “At TXT Media, we are scaling our globally proven model bringing together proprietary tech, data-driven analysis, and integrated creative to deliver measurable, innovative, and tangible results in digital advertising strategies.”
