Dubai’s Roads and Transport Authority (RTA) has partnered with SOCIALEYEZ, a team of creative strategists in the Middle East, to mark RTA’s 20th anniversary under the inspiring tagline “20 Years Moving Dubai Forward”.
Developed to commemorate two decades of innovation and transformation in Dubai’s transport and infrastructure landscape, SOCIALEYEZ’s largest-ever campaign positions RTA as a driving force in shaping the city’s future of mobility, celebrating progress, connectivity and community.
At the heart of the campaign lies the hero film ‘RTA Meet Up‘, a cinematic production that brought together four of the UAE’s most recognised creators, including Kris Fade, Abdullah Raesi, Max of Arabia, and Nyla Usha. The film creatively captures RTA’s evolution and its role in moving Dubai forward over the past 20 years, showcasing that RTA can get you anywhere.
Beyond the hero film, SOCIALEYEZ developed and executed a fully integrated digital campaign featuring supporting hero videos, creative reels and engaging storytelling content across RTA’s platforms.
The agency also led live coverage and social amplification, bringing the celebrations to audiences across Dubai and beyond.
Tarek Esper, Managing Director at SOCIALEYEZ, said, “Partnering with RTA on this landmark occasion was an incredible opportunity to celebrate two decades of transformative progress. Our goal was to create a campaign that not only honoured RTA’s legacy but also resonated emotionally with Dubai’s diverse community, reflecting how RTA connects us all and moves us forward together.”
This milestone campaign reinforces SOCIALEYEZ’s role as RTA’s strategic social and digital partner, translating a national milestone into a powerful storytelling moment that celebrates innovation, sustainability and the vision for Dubai’s future of mobility.
The “20 Years Moving Dubai Forward” campaign aims to stand as a testament to SOCIALEYEZ’s expertise in delivering large-scale, integrated campaigns that bring national milestones to life through creativity, collaboration and compelling storytelling.
CREDITS:
Campaign title: 20 Years Moving Dubai Forward
Hero video: RTA Meet Up
Client: Dubai Roads and Transport Authority (RTA)
Agency: SOCIALEYEZ
Content creators: Kris Fade, Abdullah Raesi, Max of Arabia, and Nyla Usha.
