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Anup Oommen
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SOCIALEYEZ celebrates RTA as driving force of “20 years moving Dubai forward”

Anup Oommen
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Beyond the 'RTA Meet Up' hero film with Kris Fade, Abdullah Raesi, Max of Arabia, and Nyla Usha, SOCIALEYEZ also executed a fully integrated digital campaign featuring supporting hero videos, creative reels, storytelling content, live coverage and social amplification across RTA’s platforms.

RTA SOCIALEYEZ

Dubai’s Roads and Transport Authority (RTA) has partnered with SOCIALEYEZ, a team of creative strategists in the Middle East, to mark RTA’s 20th anniversary under the inspiring tagline “20 Years Moving Dubai Forward”.

Developed to commemorate two decades of innovation and transformation in Dubai’s transport and infrastructure landscape, SOCIALEYEZ’s largest-ever campaign positions RTA as a driving force in shaping the city’s future of mobility, celebrating progress, connectivity and community.

At the heart of the campaign lies the hero film ‘RTA Meet Up’, a cinematic production that brought together four of the UAE’s most recognised creators, including Kris Fade, Abdullah Raesi, Max of Arabia,


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Tags:Abdullah RaesiAdvertisingCampaignCollaborationcompelling storytelling.content creatorscreative reelscreativitydigital partnerDubaihero videosInfluencer marketingintegrated campaignKris Fadelive coveragemarketingMax of ArabiaNyla UshRoads and Transport AuthorityRTAsocial amplificationsocial partnerstorytelling contentTarek Esper
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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